Lunch Food Package
Package design appears to be a simple process, yet it is anything
but that. Due to the competitive nature of the marketplace,
package design is a critically important part of overall marketing
objectives and strategies for any brand. The design and
development of the product as well as the design of the package
and its graphics all play a part in determining the success of the
Package design plays an important role in our everyday lives.
Packaging communicates information to us directly through the
physical design of the package and through the graphics.
Packaging also communicates to us less directly through the
images created by the package design and any related advertising
Design and create packaging for a lunch food that has teenagers
as its target audience.
All of your project work must be documented in a project log
which will be a key part of the project evaluation.
Team size: One person
Redesign graphics for an existing package. The packaged food
product is currently available in the marketplace.
Team size: Two persons
Redesign graphics for an existing product package. Improve the
physical structure of the product package through redesign.
Team size: Three persons
Develop a new (unique) product name and logo for a
product/package that does not exist. Design a package with
package graphics for this product.
The project prototype must be presented to the teacher
and class. The three to five minute presentation must outline
the design process undertaken.
Option 1: 2 working periods
Option 2: 3 working periods
Option 3: 4 working periods
Equipment and Materials:
• paper and pens, pencils, markers, paints
• computer and graphics program (CorelDRAW, Paint Shop Pro,
Photoshop, Print Shop, etc.)
• software manuals and tutorials
• existing product packaging
• Internet resources
• Before designing your package and/or graphics, make sure you
have an understanding of Design Fundamentals and General
Design Theory. Colour theory is especially important for this
• Remember that packaging involves design for three dimensions.
Your graphics must be designed for all sides of the package.
• Select the type of food product for your project. Before
beginning your design work, visit a grocery or convenience store
to research packaging. Note package design, use of colour, use of
images and typeface (size and style), use of logos, etc.
• Observe such design aspects as
• ease of handling (handles, perforations, etc.)
• environmentally friendly (recyclable/reuseable)
• ingredients list
• nutritional information/claims
• the use of endorsements (by government agencies,
• the inclusion of computerscanner barcodes
• inclusion of valueadded items (recipes, coupons, etc.)
• As you examine the variety of packaging, keep in mind the three
cornerstones of packaging: protect, inform, and sell. Think
about the psychology of package design: the design must capture
the consumer's interest immediately. The package itself must
complement the product.
• keep all rough drafts, rough sketches, any experimental work,
tutorial work that will show that you worked to develop new skills,
etc., as documentation to be cited in your project log
• keep your project log uptodate on a daily basis
Your project work (project log, package) will be evaluated
according to the Evaluation Rubric.
Your package will be evaluated for
• package appeal
• suitability of the package to the product (form follows function)
• quality of workmanship
• Research the psychology of package design, paying particular
attention to the use of colour. Write up your findings in a
• Conduct a survey at a local grocery store. Select a food product
(breakfast cereals, cookies, etc.) and note the number of
different items that are displayed. Record the shelf placement of
the different brands and items. Observe and note the choices
that consumers make of the different items in a given period of
time. Analyze your observations to find if there is a relationship
between item's shelf location and the likelihood of the item being
purchased. Write up your results in a twopage report.
• Select a particular type of product (shampoo, pet snacks, etc.).
At a grocery story, note the packaging these items. What are the
similarities and differences between the packaging of different
items of a particular type of project?
PAA Design Studies project Assessment
● has books, pens, etc.
● stays on task.
● follows instructions with a minimum of supervision
● sets goals and has a plan to reach them.
● applies knowledge, skills, and attitudes in a practical situation.
● Plans design using project log and uses a variety of strategies for solving problems.
● follows detailed instructions independently.
● provides leadership.
● meets timelines.
uses materials as directed, and plans to use the correct material for the job
uses facilities safely.
● cleans up.
● stores materials and tools appropriately.
● gets materials out and begins work without prompting
● cleans up without prompting.
● prioritizes tasks.
● reorganizes tools or materials that have been stored improperly.
● understands what makes the project strong.
● considers aesthetics.
● joins materials with appropriate method
● recognizes design elements/principles in structures around her/him.
● tests ideas or materials and makes changes as needed.
Includes the following in the project log:
The Design Brief
• description of the problem situation with criteria
• the problem statement
• what the designer must accomplish
• what the solution must accomplish
• What concepts specific to this design project did you need to
• Where did you look for the necessary information?
• What sources did you use in your research? (Cite completely.)
• What specific concepts did you learn that were critical to solving
the design problem?
• What vocabulary did you learn and use?
Generation and Evaluation of Possible Solutions
In this section you will
• document all of the possible solutions that your design team
considered and created
• discuss the design team's three best solutions, explaining the
reasons that resulted in one solution being selected as the best
solution and the reasons why the other solutions were rejected
Solution Development (Model/Mockup)
In this section, record the design team's plan.
• What steps did the team take to develop the chosen solution?
• Describe the specific skills that had to be learned in order to
develop the solution.
• Describe how the team learned those skills (peer tutoring,
expert advice, tutorial, experimenting, resource materials, etc.)
• Identify the draft work that was completed (sketches, outlines,
rough drafts, etc.).
• State that the draft work is appended (attached) to the project
log. Be sure to append the work.
• Did you make a model or a mockup? (Be sure to have the
model or mockup available for evaluation.)
• Append the rough drawings and any working drawings.
• Append the presentation drawings, if any were created.
• Describe the creation of the prototype, if one was created.
• What did the design team learn during the creation of the
model or mockup?
• Did anything need to be changed or improved? Describe.
● be freestanding and easy to transport (collapsible)
● be designed for durability
● contain accurate, uptodate, legible information
● be designed to attract the attention of passersby
● include at least 1 original graphic
● include at least one handout in the form of a brochure
● clarity and accuracy of content
● appeal of the layout and colour scheme
● professional look
● presence of all required elements
● Student is prepared
● Student has hand out ready